The surge in the halal industry has sparked an amplified demand for Islamic cleansing, known as sertu, deeply rooted in Islamic principles. Sertu is a purification process designed to cleanse any surface contaminated by heavily impure substances (Najis Mughallazah). The Sertu process requires the use of soil mixed with water, emphasizing on the organized and disciplined washing with water throughout the entire process
Enter e-sertu, a cutting-edge digital platform revolutionizing access to sertu services. This comprehensive platform encompasses sertu cleansing, training, consulting and competency assessment, all available at your fingertips. Users can seamlessly discover and reserve sertu services from registered operators by specifying their preferences. Serving as an e-marketplace for sertu products and an information hub, e-sertu provides educational materials related to sertu, connecting stakeholders globally within the Islamic Cleansing (Sertu) ecosystem.
e-sertu's objectives are clear: enhance accessibility to sertu services across a diverse audience, streamline appointment scheduling and documentation submission through automation, and foster transparent communication between clients and service providers. It brings together individuals, industries, institutions, operators, and vendors, facilitating the seamless offering, purchase, and tracking of sertu service requests online.